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High ranking in the results of a search, is a magic word on the internet! High ranking leads to more traffic. Traffic is the number of visitors to your web site. You can have the best looking web site in the world, offering the most incredible products, but the web site will not be of much use when there is no traffic. By a technique called Search Engine Optimization (SEO) we improve the ranking of a web site once a relevant search is undertaken. Here are some of EyeOn's proven ways to increase traffic:
- Search Engines and HTML
Search engines are the second most used internet application after e-mail. They are constantly looking for more ingenious ways to deliver value to their visitors, a process that requires expertise and commitment. We harness the power of search engines to ensure that web surfers have the option of coming to your web site! We develop your web site search engine friendly by using proper HTML without broken links, we try to avoid in-frames and Flash-pages, optimize almost scientifically the meta tags and submit your web site professionally.
- Keywords and linking
Search engine spiders are sent to fetch the keywords embedded in your site, so we create content pages that are populated with the right keywords. Also we develop within the content a reciprocal linking strategy. The optimization process is both a technical and a content exercise. We think it is vital to understand these two aspects and - in addition - to be fully informed of the search engine developments of leading companies like Google that turned ranking into a science.
- Quality content
Content, the structure of the web site and copy and page lay-out (!) are keys to high rankings. We provide good, informative content so that your visitors will return. We publish articles or special reports, where keywords are strategically positioned in the body of the content at a density level of at least 2 percent. Also we refresh the content regularly and lay-out the pages in a certain way that stimulates high rankings!
- Online communities
We know how to get the word out by using forums, mailing lists, discussion boards etc. The key is to provide answers to questions and to build a reputation within a certain field of expertise. Forums allow to have a signature that links to your web site.
- Return
We encourage returning visitors and build mailing lists to keep in touch with them. Alternatively we incorporate a forum to provide for a venue and a discussion platform for your visitors.
- E-surveys
We publish e-surveys to identify target groups. We analyze the feed back, write the reports and track the visitor of the URL by country, web browser, data downloaded, page views, time spend, sequence visit etc.
- E-Newsletters
We analyze the interest of defined target groups by sending e-newsletters with a feed back mechanism.
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