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For the company Global Feature International, UK, EyeOn developed and designed a content web site www.global-unlimited.com including photo galleries, weblog, video on the web in different formats, imaging, design, content production, SEO marketing etc. Our primary goals are high ranking for defined search strings that would reflect the core business of the web site. In addition the web site had to satisfy the search engines and to reach for the public. Once fulfilled this mission, the web site might be turned into an online shop without losing its grip on the market/audience.
The strategic keywords and/or search strings we developed within a think-tank and with help of E-surveys that reflect the core business of the site are:
- el paititi
- expedition el paititi
- sailors corner
- expedition sahara
- Sahara expedition
The results are the following (date February 2006):
| Search String |
Google |
Yahoo |
MSN |
| El Paititi |
7,8 out of 14.800 |
1,2 out of 3.820 |
3,4 out of 3.672 |
| Expedition El Paititi |
1 out of 227 |
1,2 ut of 235 |
1,2 out of 524 |
| Sailors Corner |
4,5 out of 1.630.000 |
2,4 out of 1.760.000 |
1,2 out of 323.414 |
| Expedition Sahara |
7 out of 693.000 |
1 out of 641.000 |
9,8 out of 347.834 |
| Sahara Expedition |
24 out of 676.000 |
9 out of 658.000 |
7,18 out of 350.550 |
The conclusion is that EyeOn delivered the web site www.global-unlimited.com for three totally different subjects in the top of the three important search engines covering 90 percent of the search engine market. The secret is content combined with a stringent SEO strategy. For that reason excellent copy writing is of the utmost importance.
Note: there has been paid not one Eurocent for pay per click strategies and banner advertising. |
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