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WEB SITE MARKETING STRATEGIES
If you don't create a successful strategy for marketing your web site, you can't build a profitable online business or organization. Continuously evaluate, test and refine your web site marketing strategies so that you can apply them to any product. These are the keys to building a successful online business.
1. Use Several Marketing Strategies Don't put all your eggs into one basket by only employing one marketing strategy. You could see evidence of this during the latest Google update in which many commercial web sites which once had top rankings, dropped out of existence, thus instantly losing sales. By creating more than one strategy to market your web site, you can soon see which one works the best by attracting the most visitors. 2. Market With Consistency Set up a clear daily, weekly, monthly and yearly marketing plan for your web site and stick to it. It is the lifeblood of your business. 3. Test Marketing Continually test your entire web site marketing strategies to see which one works the best. Eliminate those that are not profitable. 4. Email Marketing and Newsletters Create a newsletter - most folks don't become a member of your organization or will buy your products immediately but need to be contacted several times to put them in the buying mood. Place a subscription box on every page of your web site. Send out your newsletter every two weeks to keep in touch with your subscribers. Be sure to include original content (not rehashed content) along with new products you wish to introduce to them. 5. Email Course or Tutorial Set up an autoresponder that will deliver quality information. This means you have multiple chances of contacting your visitor and to promote your product or service at the same time. 6. Ezine Ads Create an ad for your product and find ezines that cater to your target market. Write several ads and track them until you find one that pulls well. 7. Signature File Include this in all your online and offline correspondence. Set up your email client so that it does this automatically each time you send out an email. Include your name, who you are, what your business is about, a way to subscribe to your newsletter, your web site address and your email. 8. Write Articles Publishers are always looking for original content. You can include a link back to your web site in your signature file. If several publishers (that may have thousands of subscribers) publish your article, you can get hundreds of links pointing back to your web site. 9. Reciprocal Linking Get links from other sites that complement yours. i.e. if you just offer web design and someone else offers search engine optimization, you could exchange links with each other, thus adding to the quality of each of your sites. 10. Forums Offer your help to other forum participants then leave a link back to your site in your signature file. Popular forums are spidered regularly by the search engines, thus giving your site a link boost. 11. Offline Marketing Not all your customers are online. Market offline by including your web site information on all stationary i.e. letterhead, and business cards. Place ads in newspapers, trade publications, send out postcards, fliers and get involved in local organizations. You can even set up your own local club or be a guest speaker for others. |